With America’s fast-paced culture, convenience has reigned supreme as a primary benefit guiding U.S. consumers’ purchasing decisions. However, a study released by Information Resources, Inc. (IRI) shows that while the market for convenience products remains strong, consumers are now demanding a more robust convenience-based product. The report, “Times & Trends: Beyond Time Savings: The New Face of Convenience,” examines an evolving landscape of convenience solutions responding to shifting ...